Hi Guys
Check out the following Slides....
LINK Magazine conventions and terminology (Conventions of all magazines)
LINK MISS Magazine Annontated Cover Analysis
The above link will take you to a PDF on Magazine
annotations- LINK Magazine - Colour, Typography, Layout and Language
NOTE on Serifs - Ancient wisdom (well, at least since the days the heavy metal letterpress) tells us that we should use sans-serif fonts (NO small lines) for titles, headers, and other short blocks of text, and serif fonts for the main body of the document. The reasoning behind this has to do with the purpose of the serifs. The serifs on the letters are designed to pull the text together, making it easier for your eye to transition from one letter to the next, then from one word to the next. In effect, the serifs 'pull' you through the document, and in doing so make the text easier to read.Therefore, long blocks of text will be easier to read if they are written with a serif font. Sans-serif fonts work well in short blocks of larger text, what you would typically find in titles and headings.
Mini Glossary of Terms
This is a long list and you certainly don’t need to learn all of these terms. Focus on being able to use a few key terms comfortably in your responses. Some of the terms which will be most relevant to you and easiest to include in your responses have been underlined.
- Mainstream: Standardised, conventional media representations – normally associated with commercial success rather than critical success.
- Independent: Media texts that are consumed by smaller, more niche audiences and not normally associated with large companies or organisations.
- Left Wing, Socialist Ideology: An overarching belief system (ideology) that champions the causes of the individual and minority groups against mainstream culture and big business.
- Convergence: is how media brands (e.g magazine brands such as Kerrang) are available on a number of different platforms- ie TV, radio, mobile, internet. Furthermore, it is how individual consumers interact with others on a social level and use various media platforms to communicate with their audience through the internet an in particular social media such as Facebook and Twitter.
- Tabloid: A smaller sixed newspaper format used by The Sun for example.
- Critical Success: Where success is measured by awards and reviews.
- Commercial Success: Where success is measured by how much money a piece of media makes.
- Rebrand: Where a new image is given to a media text.
- USP: Unique Selling Point – where a media text is sold to audiences on the strength of something specific.
- Multiculturalism: The positive foregrounding of the diversity of race and ethnicity.
- Iconic: Something that is well known and has established status.
- Masthead: Normally the top, or main strip or bar across a magazine.
- Conventions: The expected aspects of a media text, normally associated with genre.
- Signify: Where meaning is constructed though signs and symbols.
- Connotations: Similar to signifies, connotation is where something has an implied meaning from the denoted signs and symbols associated with it.
- Tagline: The saying or textual association of a magazine.
- Encodes: Media producers (or publishers) encode or put in meaning.
- Mythical: Something in the media that has the status of accepted truth but which in fact has been constructed to give this impression.
- Genre: Type or Sort.
- Cultural Capital: The pre existing knowledge, skills and experience an audience have that affect their reading or deconstruction of a media text.
- Oligopoly: Where four or more companies, e.g. magazine publishers like Bauer dominate the marketplace.
- Circulation: The amount of copies of a magazine that is sold or is given out.
- Cross Media Platforms: Where a media text or brand has a presence in a number of different media.
- Brand: The image or association of a named product.
- Demographic: An in depth analysis of the target audience covering a range of criteria.
- Advertising Spend: How much money is spent on advertising.
- Hybridised: Where the conventions of two or more genres are apparent.
- Framed for the Male Gaze: Where a subject is set within the frame (e.g. a magazine cover) and is sexualised for male audiences (from Laura Mulvey’s male gaze theory).
- Advertising Revenue: How much money a magazine, for example makes from advertising.
- Anchor: When something is ‘anchored’ it has a definite meaning.
- Stereotypical Connotations: Something that audiences expect but that is often based on limited information.
- Aspirational: Audiences look up to something or somebody.
- Foregrounded: Where an image or person is put at the front of audiences’ minds.
- Mode of Address: The way a media text speaks to its audience.
- Minimalistic: Lacking depth and detail.
- Pun: Use of double meaning.
- Colour Palette: An overall colour scheme.
- Leaderboard: The online equivalent of a masthead.
- Navigation: How audiences or users move around a website.
- House Style: A recognisable style e.g. from print magazine to online equivalent.
- Interactive: Where audiences take an active part in a media text and where communication is two way and not one way.
- Typography: An overall term used to describe the physical representation of text.
- Font: The style of the lettering.
- Hierarchy: An agreed status or chain of command/authority.
- Digital: New media/forms of technology across different media platforms.
- Retro Culture: Where audiences enjoy culture from years gone by.
- Above the Fold: The top half of a homepage.
- Below the Fold: The bottom half of a homepage.
- Convergent Links: Interactive links to other media.
- Merchandising: The spin off sale of associated goods and services.
- Synergy: Where two or more compatible forms sell each other.
- Juxtaposition: Where something is deliberately placed next to something to create a third meaning.
- Pluralistic: A representation that is challenging, more contemporary and diverse and resists stereotyping.
- Post Feminist Icon: A female representation where the subject exhibits both stereotypical male and female characteristics.
- Line Extending: Where the authority of an existing brand is used to diversity into different products.
- Intertextuality: Where one media text makes reference to another.
- Rich Media: Links to a broad range of cross media platforms.
- Web 2.0: A more interactive layout on a web page commonly associated with social networking sites – less of a one way form of communication.
- Popular Culture: Media normally consumed by mainstream, mass audiences.
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