GCSE Target Audience for CD

GCSE Target Audience for CD

GCSE Media Studies CD work

 Coursework Research - CD

1. Research the codes and conventions of CD Albums (what do they typically have, where and why?) Place a CD front and back image (don’t forget the spine) on a sheet and annotate. YOU HAVE DONE THE BEYONCE SHEET.

An example of a back cover annotated analysis

2. Choose a genre for own CD Cover: Pop, Rock, Hip Hop, Grime, Metal, Country, Folk, Jazz, Blues, Soul…its up to you!

3.  Do some research on the genre - Origins, characteristics, style, influences, development, major contributors (artists) and target audience.

4. When you have chosen a genre PICK 3 CD Albums from that genre to analyse. Using ‘analysis of a CD cover’ sheet to help (in your handbook) and help on the blog…Write notes on each point. A good way to do this is an annotated front and back cover. Remember to be specific and make sure you state the connotations and purpose/ effect.

DO NOT LOSE THIS INFORMATION AS IT FORMS PART OF YOUR COURSEWORK AND WILL BE MARKED. REMEMBER COURSEWORK IS 60% OF GCSE

CD Covers Handout

Below is the link to the CD Covers handout we used in class on Friday 7/11 

ANALYSING CD COVERS

In addition go to the TAB titled 'How to complete the assignment and CD Cover'

 

Remember you will need to complete your research and mock ups for the next lesson

Preparing for the Media Controlled Assessment

Preparing for the Media Controlled Assessment

The analytical assignment 800-1,500 words
Compare the representation of gender in two different music videos: ‘Candy Shop’ by 50 Cent and ‘Playing God’ by Paramore. 

Introduction

•       Although they can vary….(one paragraph)

•       State what you are going to do in the essay – few short clear sentences. Finally tell the reader what you are going to argue or conclude.

•       What else could you include?

Main

Major part in your essay

•       Typically 3 or 4 points of discussion (though can vary)

•       For each point explain clearly your point, showing how this line of essay directly addresses the essay title

•       You will tell me the representation through the use of -

Camera shot size/ angle, Mise en scene – Props/ lighting/ costume/ hair/ makeup/ Characters/ positioning, Editing, Sound – Any diegetic sounds? Genre conventions – Music Video, Hip Hop, Rock

Paragraphs - ‘Main point, plus supporting evidence and conclusion’ structure. State the main point that you are making at the start of the paragraph (representation of men as dominant/ powerful and this is stereotypical/ anti-stereotypical) ; then give your evidence (textual analysis/ where and when) and/ or reasoning in support of the point (Connotations)and refer back to the main point again as you conclude your paragraph (Why – eg. It appeals to target audience) .

Conclusion

•       Brief and to the point, no more than a paragraph in length.

•       Think about similarities/ differences between the two.

•       Aim to summarize your essay by gathering the most important of the points that you have made. This summery can then be used to justify your main argument conclusion.

Things to include

•       Narrative (how the story is told)- use of flashbacks/ dream/ linear (in order)

•       Target Audience (who it is aimed at)

•       Background of artist

•       Conventions of Genre (Hip Hop/ Indie rock) and conventions of music videos generlly

•       Personal Response (your own thoughts) 

•       Representation analysis (in this case - Gender)

•       Screen ‘grabs’.

•       Why – dominant ideologies/ target audience/ convention of genre/ music video/ links to research/ intertextuality/ from different perspectives

Music Video conventions

Amplifying-  emphasise the ideas rather than completely straying from the meaning Illustrative – literally depict/ literal meaning Contradicting - It’s something thats completley different and random compared to the song.

Music Video convention

1. Music videos demonstrate genre characteristics (e.g. Stage performances in metal videos, dance routines for boy/girl bands)

2. There is a relationship between the lyrics and the visuals (Either illustrative, amplifying or contradicting)

3. There is a relationship between the music and the visuals (Either illustrative, amplifying or contradicting)

4. The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (e.g. A visual style)

5. There are frequent references to the notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic (sexual) treatment of the female body

6. There is often intertextual references (to films, TV programmes, other music videos, etc)

7. Whether the video is primarily performance-based, narrative-based or concept-based and how element of each is used in it

Paramore and 50 Cent information

Paramore and 50 cent

Mise en scene

Mise en scene (inc lighting)

Sound

Sound

Sound Lesson 2013 from Liz Davies

Camera Shots Angles, Movement and editing

Camera Shots Angles and Movement

Camera Shots

Camera Shots

Welcome to Uxbridge GCSE Media, here's what you've missed:

Welcome to the GCSE Media Course here at Uxbridge.

You need to know a few things...
(See 'Introduction to course' page for more info)

This is the Media GCSE Level where you learn about Action Adventure film techniques, plan and make a CD Cover and a Magazines, then learn to analyse TV Comedies, scheduling techniques and audience pleasures, as well as the way certain groups are represented by the media.  

The great thing about this qualification is it introduces YOU to the key concepts, and helps YOU develop insights into a wide range of media. It also allows YOU to apply YOUR knowledge and skills in creative, practical ways.

The GCSE course is divided into 3 units:

• Unit B321: Controlled Assessment.

• Unit B322: Textual Analysis and Media Studies Topic (Moving Image)

• Unit B324:  Production Portfolio in Media Studies – Controlled Assessment.

B321 is 30% of the overall mark
B322 is 40% of the overall mark 
and 
B324 is 30% of the overall mark. 
60% of the course is the coursework (B321+B324)

The exam is in June/ July and will be a analyse of an unseen Action Adventure film clip and anaysis of Two TV Comedies which you will study.


GCSE Media:  83% pass rate (A-C) 2015
                          96% pass rate (A-G) 2015
That means 4% will fail - it's up to you not to be in that zone.


 Why Media?  
The 'Media' is a subject that is constantly changing on a daily basis; from phone-hacking scandals to Web 2.0 to Twitter campaigns to User-Generated Content (UGC).  

One could argue that the study of this ever-changing phenomena has never been more important since most creative jobs in the marketplace expect a working knowledge of video production, advertising techniques or blogging. Indeed, not knowing about these skills might seriously curtail your earning ability.  

As well as potentially working in the newspaper, magazine, film and TV industries, you might be employed in a charity to create online games or videos to raise awareness of an issue, or by a museum to make an amusing app' for a mobile phone. More importantly, media education is not just about making you employable, it is also important to know what  is out there in terms of contemporary and foriegn films, how you can be targeted by the advertising industry, how the magazine and newspaper industries work and the nature of the British Film Industry.  

It is a fascinating subject that will have you learning how to plan, make and evaluate a short film, critically assess an advert or film or poster design. You might also analyse the front page of a newspaper and magazine in terms of target audience - and consider the changing representation of age, race and class on our screens.  All that and Web 2.0. 

 

Homework for Week 1

Have a listen to the podcast by clicking on the link

  Podcast -Why Media.  

It's about 10 mins; note down what they say, make a list of reasons for and reasons against studying media, type or write it out and present to me for next lesson.

So.....Essay.....

‘Why study Media?’ 

The FOR and Against argument 

•300 words.

Don't just regurgitate the podcast....Research other points....form an opinion!!!

Hand in completed next lesson

  You need to know why we're studying this and need to be able to articulate your thoughts if you want to pass GCSE Media.

The last two slides give you information on your first homework.

Welcome to GCSE Media Studies Uxbridge

TASK (Homework 1)
Have a listen to the podcast by clicking on the link Why Media (it is also contained within the powerpoint).  It's about 10 mins; note down what they say, make a list of reasons for and reasons against studying media, type or write it out and present to me for next lesson.

  You need to know why we're studying this and need to be able to articulate your thoughts if you want to pass GCSE Media.

        
2. In addition...
         You need to ask yourself these questions:

1:  What sort of grade to you hope to achieve?

2:  How much homework do you think that needs?

3:  What % attendance do you think is necessary?

4:  What do you think is required at each lesson?

5:  How will you order your notes?  

These websites will help you:

Mediaedu - username and password to be updated.

Moodle – useful for revision and submission of assignments

And this one!